Funnels are a Bridge

funnel building kajabi marketing Jan 18, 2024
Funnels create a bridge between traffic and offers

Every online business is made up of traffic, funnels, and offers.

Real quick: let’s do the marketingspeak → English translation.

Traffic: people. Ideally the right people who are interested in what you’re saying and want to hear more

Funnels: the journey (can we still use the word journey or have reality shows ruined it??) your people go through, from “who is this person?” to “please take my money!”

Offers: stuff you create and sell

Those three elements make up every online business, and a mistake I see people making is focusing on the offer part of things.

Because that’s why you started your business in the first place, right? Because you want to create.

But you gotta get the people into your world before you can share your stuff, and we do that with traffic and funnels.

More details in today’s YouTube video:


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Here's the deal: if you want to get weekly-ish emails about Kajabi, funnels, list-building, and traffic, pop your name on the form below.  

I might also share some behind-the-scenes tidbits about my kids, and what it's like to be a somewhat-snarky, introverted entrepreneur living in a tiny mountain town in Colorado. 

Unsub anytime (no hurt feelings, I promise.)