Why NOT to create a digital course

digital course kajabi Jan 18, 2024
Reasons not to create a digital course

f you're in the online business/digital course creation/Kajabi world, you probably hear a lot about how everyone should create a digital course.


Because it's automated income 🤑! Endlessly scaleable! And I'm sure you've heard the stats:

"The global online education market size was valued at USD 30.60 billion in 2021. It is expected to reach USD 198.9 billion by 2030, growing at a CAGR of 23.12% during the forecast period (2022–2030)." -Straits Research

No, I don't know what CAGR is, and I don't care enough to look it up 🤷‍♀️

But for every person making one bajillion dollars selling digital courses, there are 43 people whose course was a flop.

(I just made that statistic up, but it feels right.)

And I think that the difference between the success stories and the not-success stories happens at the very first step in their course creation "journey", when they're deciding what to create a course about.

It's like if you're following someone's written directions (back before we all had GPS in our pockets), and you misread step 1 as "take a left" when it should be "take a right."

You can follow every other step correctly, but you'll still end up who-knows-where if you get that first step wrong 😕

I talk more about how to make sure that you get Step #1 right in this YouTube video:


The video's only four minutes long, and it might save you from getting lost in the woods somewhere.


"May I enter your inbox?"

Here's the deal: if you want to get weekly-ish emails about Kajabi, funnels, list-building, and traffic, pop your name on the form below.  

I might also share some behind-the-scenes tidbits about my kids, and what it's like to be a somewhat-snarky, introverted entrepreneur living in a tiny mountain town in Colorado. 

Unsub anytime (no hurt feelings, I promise.)