Engagement > Numbers. Creating *craveable* content

Let's talk numbers—because, truth be told, the sheer count of your followers or email list subscribers isn't the secret ingredient to success. Nope; it's the engagement, loyalty, and willingness to purchase that truly matter in building your audience.

Picture this: Even if you've got a million people on your list, if your conversion rate hovers at a big fat 0%, you're still looking at a revenue of $0. Ouch, right?

So, here's the million-dollar question: How do you not only grow your audience and email list but ensure they're the right fit—the ones eager to engage and invest in what you offer?

👉By crafting content they crave👈

That's the golden ticket! Creating content that your audience craves is like serving their favorite dish—except, like, in written/video/audio form.

But how do you figure out what they’re craving?

By doing research.

By diving into research, you're essentially eavesdropping on the conversations happening in your audience's minds. You'll uncover the topics, questions, and interests they're buzzing about—knowledge that empowers you to whip up content that truly resonates.

Because creating content that speaks their language is the secret handshake that invites the right people into your world.

In today’s video I’ll talk about how to use the power of research to create aligned content:

Also, I have a brand-new free training!

In The Research Advantage, you’ll discover the exact tools and methods I recommend, so that you can:

🎯 Define and crystalize your business promise—clarifying who you serve and the problem you solve

🔍 Validate that there’s an audience eager to learn precisely what you're passionate about teaching.

💡 Develop a treasure trove of content ideas—both free and paid—that you know are in demand.

This training will give you the tools to create a customized business roadmap so you can refine your business promise, confirm your audience's interest, and spark a flurry of ideas for sought-after content. You can sign up here:

THE RESEARCH ADVANTAGE

The training is only 43 minutes long (22 minutes if you 2x it), and I guarantee that it will help you get clear on what your target audience really wants, and how you can deliver it to them (because results for your audience = 💲 in your bank account.)